An event has come up and you are busy with things like press release, creatives, giveaways and media list. What is left now? Approvals from client on last minute additions. May be. But there is something more important that needs your attention. An INVITE. A simple, interesting and informative invite comes handy when you want to create a buzz and highlight the USPs of an event, product launch or press conference.
The content of an invite should always be in sync with your PR or marketing communication. It should never be boring and cluttered. Always keep it crispy, exclusive and grammatically correct. Never forget to include these things:
- A catchy/funny/unique intro or Headline
- Name of the event/ocassion and relevant information
- Name of Chief Guest or Showstopper (if any)
- Major Highlights/USPs
- Venue, Date and Timing
Example 1:
Event: New Business Launch || Brand: Royzez.com
“A Befikar Shopping Experience is Knocking at Your Doors”
We cordially invite you to
grace the launch of our online shopping portal and raise the curtains
in the presence of Bollywood actress
Ileana D'cruz and our esteemed mentors
Mr. Nitish Roy, CVO, Royzez.com
Mr. Rahul Sethi, COO, Royzez.com
and enjoy the evening with the king of wicked sense-of-humor, Angad Singh Ranyal
at The Lalit, Barakhamba, New Delhi Date: XX July XXXX Time: 12 noon followed by lunch
| Looking forward for your courteous presence |
RSVP
Example 2:
Event: Brand Launch || Brand: Witlinger Beer
RICH BEER. RICH TASTE. RICH EXPERIENCE
We joyfully invite you to the
Brand Launch of India’s First Crafted Beer
WITLINGER by Kaama Impex Pvt. Ltd. and get a taste of Britain’s premium crafted beer in India at British High Commission Chankyapuri, New Delhi
on Friday, XX April XXXX X PM onwards
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