Hi there! I’m Aditi, a content writer and a proud member of Gen Z. Let me tell you; we are not just watching trends, we are making them. As we step into 2025, it is clear that brands need to step up their game if they want to keep up with us. We are not the kind to settle for anything less than real, relatable, and relevant. Here’s what we are looking for in Gen Z marketing this year:
- Short-Form Videos (SFVs) Are Everything
We are all about quick and engaging content. If you can tell a story in under 15 seconds, you’ve got our attention. Instagram Reels, TikTok, these are our go-to platforms, and we love seeing creative, relatable videos that make us stop scrolling. Keep it short, keep it fun, and make it worth our while. - AI is the New Cool Kid
AI is making waves, and we are here for it. Brands using AI to pick influencers or personalize content are hitting the mark. In fact, campaigns driven by AI feel smarter and more tailored to what we actually care about. Plus, with the influencer marketing industry booming, we are excited to see how AI keeps shaking things up. - Show Us the Receipts (Transparency Matters)
We are not just buying your products; we are buying into your values. Where did it come from? Was it made ethically? Is it sustainable? These questions matter to us. If you are claiming to be eco-friendly or fair trade, prove it. Collaborate with influencers who back these values, and you’ll win our trust (and loyalty). - Be Real or Be Gone
We can spot fake from a mile away. We are tired of overly polished ads and scripted campaigns. What we want is authenticity including real stories, real people, and real connections. Share your behind-the-scenes moments, talk about the challenges you have faced, and just be human. The more genuine you are, the more we will love you. - Affordable Luxury? Yes, Please!
We like quality, but we are also smart with our money. Brands that offer high-quality products without breaking the bank are our favorites. Flexible payment options like buy-now-pay-later? Even better. Show us that what you’re offering is worth it, and we are all in.
Building the Future Together
Gen Z marketing in 2025 is not just about selling stuff to us. It is about understanding us, connecting with us, and creating value. We care about inclusivity, innovation, and trust. If you can show us that you are listening and that you genuinely care, you will have our loyalty for the long haul
So, to all the brands out there: take note, be bold, and be real. We are watching, and we are ready to engage with those who get it right. And if you are looking for a Gen Z Marketing Agency, then let’s connect and make 2025 the year of meaningful connections for your customers.
Aditi Shaily is an in-house content writer at Content Pie, specializing in social media, content marketing, and Gen Z trends. A sitcom enthusiast, she often reimagines alternate endings and creative twists to her favorite shows. Born and raised in Uttarakhand, Aditi finds solace and inspiration in the serene beauty of the mountains.
