Social media has become an essential part of our life as we are constantly connected with friends, peers, and the world for various purposes. We can gather knowledge in the form of blogs, videos, podcasts while can engage with people via games, discussions, and experiences. Also, this interaction is not limited to just chatting or sharing information; it has also become a learning tool for personal and professional growth. Therefore, many organizations are opting for a learning management system (LMS) that can integrate the social media to make eLearning more engaging for their employees.
An LMS with social media integration not only supports online training goals but also helps in increasing the participation and engagement of the users. Also, the effectiveness of including social media in your eLearning or eTraining program will depend on the fact that how positively your organization supports the use of social media in your work culture. As more people are logging on Facebook, Twitter, and LinkedIn, it becomes imperative to customize your LMS and align your training program with social media and analytics.
Your LMS can be more measurable by adding social learning features and analytics to your training and learning program. Here are five reasons that explain how social media integration of an LMS can provide a good eLearning engagement:
Interactive Learning
Social media when connected with LMS allows the admin to create interest-based polls, surveys and discussions to engage learners as well as trainers. As people are constantly connected to their mobile or laptop, they tend to interact more by sharing their common interests. This not only helps to spread the objectives of the eLearning program but also enables close communication among all the learners. This not only enhances the interaction but also helps all stakeholders to share their perspectives.
Measurable Analytics
With the internet and mobile devices, the learning has gone beyond time, demographics, and physical appearance. When your LMS has social media integration, it offers 24×7 accessibility to your employees and encourages self-learning to help them achieve in their daily goals. Also, if the learning program is using an LRS, you can store data about your learner’s experience by analyzing their social media habits. Using these analytics, you can customize your training program and engage your learners to improve their skill sets and boost the productivity.
Content Outreach
As your LMS users are connected online, they share information in real time using various social media channels. They share what they have learned using your LMS and what best practices you are using to deliver an impactful eLearning. This not only boosts the outreach of your content but also increases online visibility, which can potentially enhance your LMS sales. Social network integration also provides you an opportunity to connect with your target audience swiftly and build credibility among them in the most natural way.
Compound Learning
With the integration of social learning, you can the employees to learn things in multiple styles. You can create the variety by using audio, video, infographics formats and distribute the same using social media. By practicing this, learning becomes more interactive and sharable; therefore everyone enjoys the process to learn things quickly. You can also opt for third-party integration like YouTube, podcasts, and mobile app, which can act as a medium to deliver your training via LMS.
User-generated Content
We all love to share our achievements and success with the world, especially on social media. Learners who have got benefitted from your training can share their experience with their peers. This provides an opportunity to use your learner’s feedback as original content and reach out to the potential target audience by posting it on various eLearning industry forums. Additionally, this user-generated content also helps you to organically promote your business, training program, and eLearning courses.
I wrote this blog for Shezartech, an eLearning and technology solutions company. Link: https://shezartech.com/2018/08/13/5-reasons-why-you-need-an-lms-with-social-media-integration/
