Mobile-based training programs are helping employees to learn in a more personalized way. To achieve the desired business growth, organisations are constantly adopting ‘mobile-first’ approach for workplace learning. By leveraging the BYOD culture, they are offering an on-the-go learning experience for better engagement and high knowledge retention. This’anytime’ learning on mobile devices has become a go-to strategy for boosting employees’ productivity and performance.
Factors driving the growth of mobile learning
The ability to learn virtually anywhere, anytime is the main characteristic of m-learning. This flexibility motivates employees to get adjusted to mobile-based training more quickly. Also, new-age learners prefer short and engaging content to stay focused on their learning goals. They want to learn things through interactive methods like audio-video, gamification as well as bite-sized content or microlearning. A training program having all these elements helps organisations to deliver a personalized and adaptive learning experience on a mobile platform.
Key benefits of mobile learning
Flexibility of learning
Many times, it is quite challenging to gather all your employees in the same place at the same time. Mobile learning offers the utmost flexibility by eradicating the need for learners to be present at a particular time and place. They can access the learning content anywhere, anytime on the device of their choice. Also, mobile devices improve this learning flexibility further by offering the training content in multimedia formats such as videos, podcasts, PDFs, presentations, and game-based learning etc.
High knowledge retention
M-Learning enables you to deliver the training in a bite-sized, concise, and interactive content. It allows you to highlight one aspect at a time so that employees can learn more efficiently with a specific goal in mind for better knowledge retention. Also, as the attention span of mobile users is short, bite-sized learning nuggets help to engage learners via a small burst of relevant information. M-learning works in sync with the device usage habits and learning patterns of employees, which results in higher rates of retention.
High engagement rate
A mobile learning app lets learners perform various customization like creating a personal user profile, uploading photos & videos, and personalizing their profile photo for leaderboard or games. This personalized approach motivates the learners to interact with the training program more frequently, which ensures a high engagement rate. Therefore, by including personalization into your mobile training strategy, you can cater to the specific needs of your learners and motivate them to be more self-driven in their learning.
Better performance
At the workplace, employees prefer learning methods that do not disrupt their daily routine. They like to search and retrieve just-in-time information that can help them to perform their job better. Mobile learning makes information available easily on their personal mobile devices, thus elevating their overall learning experience. This results in adopting and practicing a learning habit that yields higher quality of job performance.
Mobile learning for employee training is gaining traction as a results-driven corporate strategy that allows them to enjoy learning with the desired flexibility. It is helping organisations to add new capabilities in their learning architecture to improve productivity and performance in the workplace. Therefore, if implemented correctly with all the right tools and processes, mobile learning can increase the ROI of an employee training program and boost your business growth.
